RenewMan
- Buckyball Web
- Berkeley, CA
- February, 2004 - June, 2005
This successful business approached Buckyball Web to better manage their
website, understand their visitors, and maximize their return on investment
for advertising campaigns. The Buckyball Web analysis identified important
user paths through the website, and corrected critical problems with the new
user sign-up process. The client increased ROI on their adwords campaigns
while keeping spending constant. The new recruiting interface doubled the
number of user signups.
Highlights
- rebuilt website, managed third-party web hosting
- created new-patient recruitment interface, back-office interface
- performed keyword optimization, legitimate (white-hat) search engine optimization
- web traffic analysis
- advertising metrics, keyword and user path analysis using Web Traffic Reporter