Web Traffic Reporter
- Buckyball Web
- Berkeley, CA
- November, 2003
Tool for analyzing web server traffic, including log parsing code, Postgresql
data store, metrics and analytics, and reporting. An administrative
data-navigation interface allowed exploration and custom reports. The reporter
was successfully used in several scenarios to provide intelligence about
website usage.
Highlights
- reverse-engineered major open source web analysis packages
- Linux, Apache, Postgresql, and Perl
- tool used internally, and sold as a service to clients
- created advertising-centric analysis tools: user path report, keyword-to-goal paths, keyword pay-per-click ROI, etc.