San Francisco Psychotherapy Associates
This client wanted to replace their yearly yellow pages expenses with a new
method of gaining customer referrals. After building a new website for them,
the web usage statistics indicated that they were attracting hundreds of
potential referrals. Based on self-reported data, the client learned that many
new referrals were coming through the website, meaning the site was an
excellent value compared to yellow pages.
Highlights
- delivered website backed by off-the-shelf CMS software
- successfully managed client during three failed graphic designer tenures
- early implementation of automatic HTML-to-PDF conversion
- 1-hour original powerpoint training seminar ('How to use Content Management')
- create/deliver monthly web traffic statistics (using internal system)
- steady client for many years